EARTHTONE VINYL CO.
Earthtone Vinyl, while not an existing company (yet!), offers record enthusiasts and collectors the opportunity to make eco-friendly choices while shopping.
Beyond raising awareness, our mission is to inspire action by introducing a non-vinyl record to the market — all in partnership with Columbia records.
The laptop mock-up gives the viewer a preview of our website, showcasing its playful yet simplistic design.
The campaign book provides an in-depth look at our company, covering our brand ethos, the technical aspects of our product, such as material usage, and our diverse advertising strategies.