EARTHTONE VINYL CO.

Earthtone Vinyl, while not an existing company (yet!), offers record enthusiasts and collectors the opportunity to make eco-friendly choices while shopping.

Beyond raising awareness, our mission is to inspire action by introducing a non-vinyl record to the market — all in partnership with Columbia records.

I initially created the brand’s logo on paper before transferring it to Illustrator to refine it digitally. My goal was to design a fluid, natural, and entirely unique typeface that aligns with the eco-friendly values of our brand.

The laptop mock-up gives the viewer a preview of our website, showcasing its playful yet simplistic design.

The campaign book provides an in-depth look at our company, covering our brand ethos, the technical aspects of our product, such as material usage, and our diverse advertising strategies.

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