RAINBOW GROCERY

Rainbow grocery is a worker-owned establishment located in San Francisco and founded in 1975.

The health food Co-op’s brand values include sustainability, community engagement, and social responsibility.

Shown above is a mock-up of the final poster on San Francisco’s Haight Street. Using Photoshop and InDesign to create this allows for a real-life representation.

The Rainbow Grocery campaign book offers a look into my work process and allows for the viewer to gain a better understanding of my creative choices.

Above is a digitalized version of stamps that I initially pressed on paper and then transferred to be digital with Photoshop. I felt as though brining in non-digital elements to this campaign aligned with the ethos and overall aesthetic of Rainbow Grocery.