OSPREY

This Osprey campaign forms a sense of inclusivity amongst people who are not necessarily outdoorsy. The Osprey Daylite backpack should be seen as not only a hiking backpack but an everyday bag.

Our focus extends to those who live in city environments — commuters, students, bikers, and busers alike — and holds a unique focus on residents of the rainy Pacific Northwest.

ROLE: Art Director, Designer, Photographer, Co-Copywriter