PITCH DECK

EARTHTONE VINYL

IN THE REAL WORLD THIS LOOKS LIKE…

I used Adobe Photoshop and Indesign to place the company sticker onto a (great) Vinyl to show our pitch audience what this might look like on an album cover.

HAND-DRAWN TO DIGITAL

My pen and pencil mock-up for the Earthtone brand font was quickly liked by my two colleagues for this project so from here my design was digitalized using Procreate.

I believe that holding a personalized touch here really connected me further to our brand’s visual art-form and aesthetic.

(IN) DESIGNING THE STICKER

I created this sticker for our brand idea in InDesign. I additionally wrote the company ethos as written on the sticker above.

THE FINAL PRODUCT

To the left is our pitch deck promoting our devised brand idea. My roles in this project include illustrator, designer, and in collaboration with my colleagues writer, and overall project creator (overall brand idea).

I find that our brand idea of an eco-conscious record really aligns with my beliefs, and paired with my adoration for music, I find that this work for me was rather enjoyable and rewarding.